Puma
client:
Puma store Amsterdam
date:
June 2006
video
Video 1: Final animation, a puma walking through one of the forests.
Video 2: Test animation of a puma running. Finding the right animation frames.
Video 3: Test animation of a puma running. Changing the animation to fit the puma DNA.
Video 4: Test animation of a puma running. Improving the animation to fit the puma DNA.
Video 5: Test animation of a puma walking.
skills
Interaction Design skills: Brand DNA research, Mood-board Creation, Interviews, Documenting, Persona and Scenario development, Animating, Building an installation.
Programs used: Illustrator, Photoshop, Flash.
assignment
Find a space with a problem and try to solve this problem by adding an installation to the space.
Partners in crime
* Reinier Butot
* Dion Kappel
* Martijn Zandvliet
* Dion Kappel
* Martijn Zandvliet
concept
Problem: A lot of the customers only visit the ground floor. Most of the time they don't notice the stairs to the second floor and leave the store. The store has put up signs but the problem still remains.
The concept consists of two parts:
Part ONE: The puma store pet.
The puma steps appear on the floor when a customer enters the store. The puma steps will keep appearing near the customer, each time walking away towards the stairs of the second floor.
Part TWO: The puma couch.
When the customer enters the second floor, the puma steps will walk towards the couch and disappear. The puma will appear on the screen of the couch. The animation will become active when the customer sits down. The customer will see a puma appear in the forest. The puma animation will choose a random direction and hide underneath one of the seats. While sitting down the customer can move their seat to see where the puma animation is hiding.